Introduction:
Celebrities & Stars want to communicate with their fans digitally. These days fans are connected via social media. Customized Mobile App Development for celebrities has become a new trend. Celebs and aspiring stars possess their own apps. Since it is a great way for connecting with the audience. Branding is also important, Celebs have their own marketing tactics to attract the audience. For instance, Kim Kardashian, Kendall Jenner, Britney Spears, Kylie Jenner, Nicki Minaj, etc. They all are from Hollywood and launched their app. Kim has millions of users in millions. She made an unbeaten revenue when it launched.
Celebrities now are so much active on social media. They actively engage with their fans & grow their audience base. The intention in creating apps for celebrities is the same.
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Why Should Film Stars Get Their Customized App?
Some of the important reasons are mentioned below:
Great Income Generator: Money is necessary & stars can do anything. They can advertise their apps free of cost. It has been seen that celebrity apps will produce more revenues compared to non-branded applications.
Establish Their Brands: Applications are supporting celebs to remain connected with their fans online as well as offline. A celeb app is seen as a great brand marketing method. Back in the time celebrities got TV commercials for staying on the top. Then after some time, this app trend became huge. Some celebrities own their websites. But that’s not sufficient these days. So the celebrities’ mobile app is what is required today.
Most of the celebrity apps have premium content. It can be either paid or free. In this way, they can attract all kinds of audiences. There is an option for in-app purchases within the app. With the help of this, they can make money from subscribers.
How Can Celebs Make Money With An App?
There are many marketing models that can help celebs earn money. There are three general ways to monetize the app:
- In-app advertising.
- In-app purchases.
- Lastly, paid apps.
- In-App Advertising: As the name suggests it includes a full-screen ad, banners ads, text ads, video ads, etc. Ads can be there in both free and paid apps.
- Paid Apps: Other earning methods, such as users have already purchased the app. However, in some cases, designers leave opportunities for in-app purchases.
- In-App Purchases: It allows some extra items, content, subscription to a service, etc.
What are the Categories of Mobile App Development for Celebrities?
In case you have any idea about the importance of celeb apps. It can be for their personal branding, etc. Let’s see some of the other categories of celebrities apps:
Gaming Apps:
Currently, gaming apps are in the trend in the case of celebrity mobile apps. Some of the celebrity game apps are Britney Spears, Kim Kardashian, Nicki Minaj, Gordon Ramsay, Katy Perry, etc. But the first one in the market was Kim.
There is an option of in-app purchase. Such as for purchasing clothes. It can be similar to what is worn by the celebrity in real life. Here, the subscription plan can be either gold or silver. And the cost varies based on the benefits. It is the best way to connect with the fans. Also, there is an option to add more players to the game for the users.
Lifestyle Apps:
These kinds of apps are providing content that lets the user get a sneak peek into their favorite stars’ life. Usually, these apps offer both free & paid content. They highlight any tutorial with a link to where they want the users to land. Moreover, fans can buy that stuff virtually the same as celebrities provided in the app. A lifestyle app is specific for a celebrity to get connected with fans. Also helps in establishing their brands by highlighting pictures & videos. On the other hand, fans will also get a sneak peek into their favorite stars’ life.
Content App:
In this, you can show different kinds of content. For instance, Jamie, a British cook, came up with the food app. He showed me some food recipes. And also the instructions step by step for inciting fans to prepare food.
Social Platform:
Social apps are used for a fan’s community. It is a great platform for virtual meetups. These apps keep the fans up to date about their favorite celebs. It shows videos, news, pictures, etc. As it makes it unusual and how it enables a user to unite with their fans. This is the latest way for celebs & fans as they can talk with each other.
Highlights of a Celebs Mobile App
Post Scheduling: Like any other social media apps, they can also share a pic, videos. Such as if they are on a shoot, they can share sneak peek, etc.
News & Announcements: Celebrities also post about any special announcement. Like if they are getting a new project, award, etc. In this way, their fans get notified about their personal as well as professional life.
Charity & Fundraising: Film stars can also ask for fundraising over social media.
Live Video Streaming: This helps celebrities to go live & connect virtually with their fans.
In-App Videos: Viewers can see the content of the video posted by their favorite celebrities. For instance, interviews, movie trailers, etc.
Event Reminders: This app feature is very useful. It is used for any kind of upcoming events & shows.
Social Media Platform Integration: This feature helps in integrating other social media apps. Such as Fb, Instagram, YouTube, etc.
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Conclusion:
As mentioned above, celebrities use their mobile apps to engage with their fans. And also to grow their community with the world. However, some like Kim use it for commercial purposes as well. The best thing about celebrity mobile app development is that the possibilities are unlimited in this. And also depends on their brand and objectives.
Pradeep Maurya is the Professional Web Developer & Designer and the Founder of “Tutorials website”. He lives in Delhi and loves to be a self-dependent person. As an owner, he is trying his best to improve this platform day by day. His passion, dedication and quick decision making ability to stand apart from others. He’s an avid blogger and writes on the publications like Dzone, e27.co